The great thing about Instagram is free advertising and you can showcase your products and services in action which generates huge exposure.
Show off what you have to offer.
Having an active Instagram account with useful and interesting content can earn you crazy levels of engagement with your audience. A study by Forrester found that Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter.
One of the key benefits of Instagram is that it can help you build trust as people buy from people and Instagram will help you to create that emotional connection with your audience. The great thing here is that it allows you to share the day-to-day experiences of your business in an informal and casual way – therefore giving a personal feel to your business. Since Instagram launched in 2010, it’s been a place where people come to share photos and inspire each other.
In four years the Instagram community has grown to over 200 million worldwide and is the leading social media forum,currently. Instagram will also see massive growth as it launches its new Hyperlapse App so you definitely need to join this swiftly evolving network.