LinkedIn Endorsements: 3 actionable items to increase LinkedIn Endorsements.

As an employee and employer, you know that your skills are essential tools in your industry and these need to be portrayed in an interview or when approaching clients for business. As a social media manager and LinkedIn CV writer, I have found that the need to use LinkedIn correctly and effectively is essential in today’s business world and a prime example of this is to ensure you are using the LinkedIn endorsement feature correctly. With endorsements becoming a topic of discussion again in South Africa, I found an article from Boom Social blog, Kim Garst the owner of Boom Social and social media expert made some great points about LinkedIn Endorsements.  Her blog, 5 Ways to get more LinkedIn Endorsements , discusses the fact that the number of endorsements you receive may eventually affect your search ranking as well as impact on your referrals. She addresses the need to edit your endorsement list and that you should hide or delete items which are no longer relevant to your career path. Kim Garst also refers to endorsing others skills and ensuring that you only endorse them for skills that you know the person possesses. Copyright: <a href=’http://www.123rf.com/profile_gigra’>gigra / 123RF Stock Photo</a> Susan Adams wrote an article for Forbes, Everything you need to know about LinkedIn endorsements , where she covers 8 key points to endorsements on LinkedIn. She addresses the fact that we should hide endorsements that are no longer relevant to our careers. She mentions that reciprocating, while not necessary, is a good thing  and you could take it one step further by inviting this person for an...

Social Media can make or break your brand and your personal online reputation.

The movement to social media has been viral and many of us have jumped in with both feet, forgetting to feel the temperature beforehand. Some companies and individuals, they have luckily landed in luke warm water. There are a number of factors one needs to take into account when you look at social media, and I will be addressing them in the months to come. Here are some of the questions that people ask when looking at you as an individual. How are you seen behaving? How do you spend your time? Do you drink or do you drink too much? Do you swear or do you profane language too much? Are you promiscuous or wear inappropriate clothes in photos? Do you hang your dirty laundry on facebook? As a business owner, these questions are asked about you and you are seen as your brand not as an individual. These same questions are asked about your staff. The next time you want to go out and drink some shooters with friends and co-workers, do not take crazy photos because chances are they will surface somewhere online. If you happen to wake up next to someone the following morning and cannot remember their name, do not tell the world! You are your brand and your brand is...

Is there social media etiquette?

The answer is absolutely yes!, there is definitely social media etiquette. Social media platforms are seen internationally, and there are definitely ways to do things with etiquette that will better represent your brand. This is one of those blogs that could easily be 50 pages long and needs to be split into a number of shorter blogs. Lately, a number of people are putting pictures of themselves or their website on a comment. On a #Friday or #Follow or “please share your photo” or “please share your business”, that would be acceptable, but only then. Advertising your company or your services on someone’s business page without getting permission to do so in advance will find you blocked or publically humiliated. If you have a company page and you are going to add value to a post, you are welcome to comment as your page. A few questions to ask yourself next time you are about to comment on a post: Is the comment asking me to promote my business? Would I appreciate it if someone did this on my page? Would a comment as myself not be more valuable? Inevitably, will it create the social interaction that social media was designed for? There are numerous ways to promote your business and yourself without coming across...

Is there social media etiquette when approaching someone for a meeting?

The answer is absolutely yes, there is definitely social media etiquette. There is a reason people have email addresses that are not readily available to the world, why people have personal assistants and why people do not place their personal numbers where everyone can see them. In today’s world, where people are extremely busy, social media has become their quick way to interact with everyone they know while living their extremely busy lifestyles. If you are trying to schedule a meet, here are the first steps: Phone their offices to check availability and appropriate time. Send an email if you have managed to acquire the email address. Go old school and mail a letter or drop it off. If you are trying to schedule a meeting with someone and have not managed to arrange that meeting, here are some social media options to try: Send them a personal message on FB. Send them a direct message on Twitter. You could possibly tweet them saying “@ I would really like to set up a meeting if possible, -please can you advise how I go about doing this” Here are some sure fire ways to ensure that you will not get the meeting and find yourself blocked, as well as spoken about in a manner you would prefer not to be spoken about: Write on their wall requesting a meeting. Write anything negative on their wall. Demand a meeting on their wall, complaining that you have tried and no one is getting back to you. This normally means that they are too busy right now and any chance you had, has...